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About

The story behind My Best Friends (artist album and marketing agency) originated at a restaurant while having a nice meal with my dear friend Tim Goodacre. I had been contemplating what to call my music project and my marketing business. After Tim's Mom heard my situation she said, "Why not call it My Best Friends for Tim?", since I am his best friend.  I have decided to rebrand my business under my name Jay Erlich but My Best Friends became the name of my first studio album, record label and marketing consulting business.

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My Story

During my years at McMaster University, largely because of volunteer experiences, I discovered where I want to begin my working career. This led me to enroll in the Graduate program Sport and Event Marketing at George Brown College, which in turn developed into a career in professional sports, music and Not-for-Profits.

 

I spent 10 years at McMaster on Varsity sport teams. I spent a year as an athlete on the Varsity Rugby team. This team went on to win an OUA championship, and I had the opportunity to learn from brilliant coaches. Several players went on to represent Canada at different levels. Because of injury I was forced to retire, but I tried out for the Varsity squash team and made it the following year. At the end of the season, my coach recommended I try competing at Nationals. I placed third in the C category. I spent 3 years on the Varsity squash team and during that time I also spent a season as the press officer for the Varsity Rugby team. This led me to Basketball. I tried out for the team, but did not make it the following season; however, the coach offered me the opportunity to manage the team. I was able to train athletes on the team in addition to my manager duties. I won the Bruce Cochrane Award, given by the McMaster Athletic department for my hard work in a support role.  I worked for the Varsity Basketball team for 5 seasons. I was also able to take on responsibilities such as running social media for the team.

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During COVID, I studied guitar and vocals with private lessons. I really dedicated myself to song writing. It was during this time I composed most of songs that became my first studio album. I also used the opportunity to land a position in public relations as an executive for Special Olympics Hamilton.

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In the aftermath of COVID, I landed many live performances and released my debut album, My Best Friends. The album featured a collection of songs about friendship, love, marriage and the trials of life, which was supported with funding by Ontario Arts Council. 

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